Think of LinkedIn as a business forum: business owners investigate options and vet companies for potential partnerships or business deals. Having a LinkedIn presence creates exposure for your company and legitimizes your brand.
Because LinkedIn is a popular and trusted website, its company pages are highly ranked by Google, which means people can view your LinkedIn company page without being logged into LinkedIn.
These strategies will help utilize your business page to its fullest potential. Making sure that your page is complete and updated frequently is important.