D. B. Wienke

D.B. is fluent in LinkedIn and is highly regarded for executive resume writing, earning kudos from clients in written testimonials. As a former Chief Marketing Officer and Fortune 500 sales executive, she has a Master’s dual degree in Marketing and Management Strategy from Northwestern University Kellogg School of Management and an undergraduate degree in Economics from Denison University.

(What The Bleep) Is A Phony LinkedIn Account: How To Spot Them, What To Do

By / January 27, 2015 / Leave a Comment / How do I improve my LinkedIn profile?, LinkedIn, LinkedIn consultant, LinkedIn Search, Managing Your Network / , , , , ,

LinkedIn has always been the industry standard when it comes to online networking with other professionals. But one drawback is there are imposters posing as real LinkedIn users, trying to ‘scam’ the millions of professionals like you around the globe. The internet is full of despicable scam artists who will try to trick you somehow—and #LinkedIn is …

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Weak Ties (and I Don’t Mean Polyester)

By / November 3, 2014 / Leave a Comment / How do I improve my LinkedIn profile?, LinkedIn consultant, LinkedIn Profile, Managing Your Network / , , , , ,

Business partners, by the very nature of the bond, are few in number. By contrast, you probably have hundreds of distant colleagues that play a role in your professional life. These people are former co-workers, classmates or just interesting people you met at a conference. Sociologists classify this as ‘weak ties’ since you have spent …

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5 steps to safeguard your LinkedIn privacy

By / October 1, 2014 / Leave a Comment / How do I improve my LinkedIn profile?, LinkedIn, LinkedIn consultant, LinkedIn Profile / , , , , ,

5 steps to create your own passphrase, not a password. Your LinkedIn account belongs to you. No one else. You may have social media policies if you’re a lawyer or financial planner; however, protecting your intangible and valuable assets of your network is a good thing to do. Passphrases are usually longer than the traditional …

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Bewildered with the new user interface for LinkedIn? The Power of One Conversation in 4 Easy $teps

By / September 17, 2014 / Leave a Comment / Executive Profile Optimization, How do I improve my LinkedIn profile?, LinkedIn, LinkedIn consultant, LinkedIn Profile / , , , ,

Updated: May 5, 2017 There are 500+ million interested professionals on LinkedIn, some who have tinkered with their profile but not attracted the right connections. Some have amassed sizable networks but haven’t earned new business. The idea that someone knows you, trusts you, and works with you, is not new. It’s 1,000 years old, but …

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Tina Fey might be a member of your alum tribe – here’s how to find out

By / September 10, 2014 / Leave a Comment / Executive Profile Optimization, How do I improve my LinkedIn profile?, LinkedIn, LinkedIn Profile, Managing Your Network / , , , , , ,

The start of the school year can be nostalgic for most of us. September can be a fresh start on your kids’ educational journey for the months ahead. Since you’re probably no longer in school, what about your own former classmates? It’s a great time to kick up your LinkedIn connections by linking up with your …

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3 killer steps to rock your LinkedIn Profile with examples you can use today

By / September 3, 2014 / Leave a Comment / Executive Profile Optimization, How do I improve my LinkedIn profile?, LinkedIn, LinkedIn Profile / , , , ,

Was it the same for you? Did you join LinkedIn in the early years and post an electronic version of your paper resume and felt great about completing a profile? Today it’s a different story. LinkedIn has morphed from a job board into a business exchange of ideas among peers, business partners and of course, …

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Why LinkedIn Skills & Endorsements matter – it’s SEO for your LinkedIn profile

By / August 21, 2014 / Leave a Comment / Executive Profile Optimization, How do I improve my LinkedIn profile?, LinkedIn, LinkedIn Profile, LinkedIn Search, Managing Your Network / , , , , ,

Many people ask me “Why bother with this section? Doesn’t my profile explain that I’m accomplished within the medical community as a pediatric allergist?” The answer is, yes, your profile supplies the validation of your skills. But when any LinkedIn user is searching for a pediatric allergist (or whatever profession), it’s your LinkedIn top skills …

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How to spot your own Tipping Point

By / August 14, 2014 / Leave a Comment / LinkedIn, LinkedIn consultant, LinkedIn Subject Matter Expert, Managing Your Network / , , , , ,

It’s a book about change, something on our agendas for 2015. Malcolm Gladwell’s The Tipping Point is an examination of the social epidemics that surround us. In particular, it’s a book that presents a new way of understanding why change often happens as quickly and as unexpectedly as a sneeze. Small, barely noticeable changes will amass into …

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What about random invites from LinkedIn people you don’t know?

By / August 4, 2014 / Leave a Comment / How do I improve my LinkedIn profile?, LinkedIn consultant, LinkedIn Profile, LinkedIn Search, Managing Your Network / , , ,

Strategically, you’ll want to create a wide but selective network. More is better–but not for the reason you may think. The true value in a large network is the power of indirect connections. The wider your network, the closer you are to someone who personally knows the lawyer or executive you’re seeking. But what about random invites? …

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