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Websites don’t refer, people do. How to use LinkedIn to build your online reputation premium.

If 1 out of 3 adults is visiting LinkedIn daily, you want to stay visible and create traction with your connections by offering insights from your expertise. But how do you earn their trust on LinkedIn? 1. Comment on their content with insightful remarks, drawn from your area of expertise. Your activity is then shared with their …

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(What The Bleep) Is A Phony LinkedIn Account: How To Spot Them, What To Do

LinkedIn has always been the industry standard when it comes to online networking with other professionals. But one drawback is there are imposters posing as real LinkedIn users, trying to ‘scam’ the millions of professionals like you around the globe. The internet is full of despicable scam artists who will try to trick you somehow—and #LinkedIn is …

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Weak Ties (and I Don’t Mean Polyester)

Business partners, by the very nature of the bond, are few in number. By contrast, you probably have hundreds of distant colleagues that play a role in your professional life. These people are former co-workers, classmates or just interesting people you met at a conference. Sociologists classify this as ‘weak ties’ since you have spent …

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Tina Fey might be a member of your alum tribe – here’s how to find out

The start of the school year can be nostalgic for most of us. September can be a fresh start on your kids’ educational journey for the months ahead. Since you’re probably no longer in school, what about your own former classmates? It’s a great time to kick up your LinkedIn connections by linking up with your …

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How to spot your own Tipping Point

It’s a book about change, something on our agendas for 2015. Malcolm Gladwell’s The Tipping Point is an examination of the social epidemics that surround us. In particular, it’s a book that presents a new way of understanding why change often happens as quickly and as unexpectedly as a sneeze. Small, barely noticeable changes will amass into …

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What about random invites from LinkedIn people you don’t know?

Strategically, you’ll want to create a wide but selective network. More is better–but not for the reason you may think. The true value in a large network is the power of indirect connections. The wider your network, the closer you are to someone who personally knows the lawyer or executive you’re seeking. But what about random invites? …

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